Search engine optimisation (SEO) organic marketing is increasing a website's exposure in search engine results without using paid adverts. Using this strategy, websites can improve their content, keywords, meta descriptions, and backlinks to appear higher on search engine results pages (SERPs). SEO aligns content with user intent and search engine algorithms to increase organic traffic to a website. Conversions, engagement, and brand awareness all rise as a result. Creating credibility and authority online is the long-term objective of this strategy. For more information, check out the digital marketing course offered by The IoT Academy.
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