Today, digital marketing includes reaching and interacting with target consumers using online platforms including social media, search engines, email, and websites.

Today's essential tactics for effective digital marketing include:

focused production of content.
participation in social media.
optimization for search engines.
campaigns for email marketing.
user-focused website development.
insights using data analytics.
adjustment to new developments.
In the cutthroat world of the internet, these tactics help to maximize visibility, engagement, and conversion.

Digital Marketing Challenges: https://www.theiotacademy.co/blog/challenges-of-digital-marketing/