Digital marketing refers to methods of promoting goods and services online and interacting with consumers via websites, email, and social media. Digital marketers that want to generate leads effectively use tactics like content creation, targeted advertising on social media, website design optimization for conversions, email marketing campaigns, and providing valuable incentives like freebies or discounts. Lead generation efforts also are further enhanced by utilizing SEO strategies, hosting webinars or virtual events, and working with influencers.

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